Sitting down to discuss SEO and online marketing with potential clients in Omaha is really enjoyable for me. Many business owners or managers in Nebraska or Iowa want their web site to increase their bottom line, but that worthy target seems elusive. So I’ve started search engine optimization consultations for an initial dialog that usually leads to a proposal by SEM Advantage.

While the fatantasy of launching a web site that brings high search engine rankings without a strategy for SEO seems to play out constantly, a half hour is often enough time to present the case for developing a defined search engine strategy through a proposal. That consultation also often evolves into defining an overall online marketing strategy that has measurable results.

 Several key questions I pose during an initial SEO consultation are:

• What is the purpose of your website?
• What is your cost per visitor?
• How does your web site impact your bottom line?

Knowing the answers to these questions can determine how critical SEO is for the web site’s online marketing efforts. 

Example: If a web site is really only a brochure site to offer basic contact information and a map to the business location, how is more search engine traffic going to increase revenue?

Search engine optimization is not always the key for a web site to increase revenue. Businesses often are really looking for a lead generation source. SEO and a lead generation strategy can make measurable impacts in a business’ bottom line. Getting the search engine traffic from high ranking keyword phrases, but not having a clear online marketing strategy to convert those visitors into revenue defeats the impact SEO and pay per click traffic can have on the bottom line.

If you’re a business in Omaha, Nebraska or surrounding area and are considering search engine optimization for your web site,  complete a SEO Services Inquiry form and we can arrange a time to discuss your own unique online marketing needs.