Don’t know who James Brausch is? Well, I can’t believe this isn’t getting more press - He’s made a blog post that displays his multi-variate testing (MuVar) vs. Google’s WebOptimizer results. OK - he doesn’t state specifically it’s Google’s WebOptimizer, but it’s not a stretch to state it’s the same technology Google is using.

He shows a graph that demonstrates how his MuVar product makes adjustments on the fly to pre-determined testing variables to improve conversion rates days (even weeks) before traditional multivariate testing does. He states:

It made almost as many sales after only 12 days as the standard multivariate testing algorithm made in the first 20 days. That’s almost double in only 12 days whereas you had to wait 52 days to get double with the standard multivariate testing tool.

Who doesn’t want more sales faster?

Now, I don’t know if there is more than one test result available - or if the results can be duplicated. But either he has proven his product broke new ground or there is an anomaly for his target markets. Where is the press on this?

Where are the copy-cat programs that can produce the similar results without having to restart tests? (Are you listening Google?)

It’d be interesting to see James Brausch do a test on a new product that no one else has blog posts to pre-sell visitors (not even him) and see how effective just having testimonials and an order link is? That would be interesting data - maybe I should sign up for the testing newsletter to find out.

Disclosure: I’m a failed intern of James Brausch. The last task I couldn’t complete: blog posting for his CostaRicaHQ site. Seeing the quality of other intern’s posts for this assignment I’m glad I made the choice not to spam those blogs just to reach the required posting number. I’d like to continue in his ‘intern program’ because I can learn a lot from it, but I’m not going to compromise quality just to reach a number - for that I get labeled as a 98%’er, someone who can’t or won’t do it. You’re right - I won’t do it.