Omaha businesses using SEO can win customers with smart targeting of keyword phrases for their market space. Search engine optimization can bring qualified visitor traffic, but making the most of keyword research and web log analytics is the complete package. So where does SEO really start out?

I start my SEO clients out by determining a clear primary keyword, with a secondary phrase for additional possibilities. This is done for each web page that will be optimized. The reasoning for this is two fold:

• To set a clear SEO target
• Provide clarity for content

Taking the time to clearly define what the search engine opitimized content is supposed to be makes content creation straightforward. Whenever there is uncertainty how the article should flow, use the keywords as a guide. The visitors will know if you are just spamming the search engines with repetitive phrases. Remember, write the sentences for people, write words for search engines.

With clarity of content, the message conveyed to visitors is focused on your conversion goal:

• Click thru
• Newsletter Optin
• Request for more information
• Online Sale

Or whatever call to action your team decides rates a conversion. Taking the time to consider SEO for potential Omaha local or national visitors can be a foundation to build content that wins visitors to paying customers.

It’s great to see new Omaha SEO businesses come in to the market place. Working online or meeting clients around Omaha makes doing SEO and SEM an enjoyable business to be in. The local businesses in the Omaha, Nebraska and Council Bluffs, Iowa area are in need of online marketing services, starting with SEO is a good fit. To the new comers, welcome aboard.

SEM Advantage starts with SEO for Omaha businesses because my methodology does more than just attempt to rank for a specific keyword phrases or get a high PageRank. Search engine optimization is not the end-all, be-all. It might bring online visitor traffic, but do search queries bring in qualified visitor traffic that converts to revenue? Starting with SEO gives clarity to the target visitor characteristics - what is this web page going to be about? The primary keywords set the topic.

After a web page is optimized, reviewing the web logs for the resulting search phrases gives greater insight. Since a web site offers almost instantaneous business intelligence, the small and medium sized businesses in the Omaha metro area can utilize that data to make better marketing resource decisions.

As always, I try to emphasize the importance of whatever search engine marketing services are being performed, is there any conversion tracking in place to verify there is a positive impact on the bottom line?

Don’t know who James Brausch is? Well, I can’t believe this isn’t getting more press - He’s made a blog post that displays his multi-variate testing (MuVar) vs. Google’s WebOptimizer results. OK - he doesn’t state specifically it’s Google’s WebOptimizer, but it’s not a stretch to state it’s the same technology Google is using.

He shows a graph that demonstrates how his MuVar product makes adjustments on the fly to pre-determined testing variables to improve conversion rates days (even weeks) before traditional multivariate testing does. He states:

It made almost as many sales after only 12 days as the standard multivariate testing algorithm made in the first 20 days. That’s almost double in only 12 days whereas you had to wait 52 days to get double with the standard multivariate testing tool.

Who doesn’t want more sales faster?

Now, I don’t know if there is more than one test result available - or if the results can be duplicated. But either he has proven his product broke new ground or there is an anomaly for his target markets. Where is the press on this?

Where are the copy-cat programs that can produce the similar results without having to restart tests? (Are you listening Google?)

It’d be interesting to see James Brausch do a test on a new product that no one else has blog posts to pre-sell visitors (not even him) and see how effective just having testimonials and an order link is? That would be interesting data - maybe I should sign up for the testing newsletter to find out.

Disclosure: I’m a failed intern of James Brausch. The last task I couldn’t complete: blog posting for his CostaRicaHQ site. Seeing the quality of other intern’s posts for this assignment I’m glad I made the choice not to spam those blogs just to reach the required posting number. I’d like to continue in his ‘intern program’ because I can learn a lot from it, but I’m not going to compromise quality just to reach a number - for that I get labeled as a 98%’er, someone who can’t or won’t do it. You’re right - I won’t do it.