Don’t know who James Brausch is? Well, I can’t believe this isn’t getting more press - He’s made a blog post that displays his multi-variate testing (MuVar) vs. Google’s WebOptimizer results. OK - he doesn’t state specifically it’s Google’s WebOptimizer, but it’s not a stretch to state it’s the same technology Google is using.
He shows [...]

Know your customer. Solve their problem. Make the sale.
Sounds simple enough?
But what kind of customer do you want your lead generation efforts to attract? The paying kind for sure, but what other qualities are going to make for a successful marketing campaign? How about customers who are ready to buy and have already been pre-sold.
This [...]

Visitor traffic is the life blood of any web site - knowing the average revenue each visitor produces is the business intelligence that separates a profitable web site from the dot-bomb catastrophe that happened years ago. Yet many businesses do not dedicate resources to determining this value.
Just because a web site is does not have [...]