Lead generation from SEO has the allure of plentiful prospects that have qualified themselves already by using specific keyword phrases. And when search engine optimization is working, the lead generation strategy proves its worth.  There is a real sense of accomplishment seeing fresh prospects come to your web site each day knowing you’re keeping expenses [...]

When potential clients tell me they want their web site search engine optimized, what they often mean is “I want my web site to be more profitable for my company.” For a well designed web site with a lead generation or conversion strategy in place, more major search engine traffic will translate into more money. [...]